Work

I lead a powerful team that is shaping the future of B2C marketing.

DARKROOM:

• Inc 5000 2023 Fastest Growing Private Companies in America (#358)
• Top 1% Varos Performance Marketing Agency (2023)
• Forbes 30 Under 30 Recipient Marketing & Advertising North America (2024)

Darkroom is a progressive growth marketing and digital strategy firm focused on how consumers buy today. We help high-growth commerce companies with Digital Strategy, Attribution & Analytics, Creative Direction, and Revenue Growth by delivering a suite of proprietary research, strategy tools, and marketing execution services. We we’re recognized as one of the fastest growing private companies in America by Inc. in 2023.

We opened six years ago, and now have over 75 people across 5 hubs in New York, Los Angeles, São Paulo, Lisbon, Cairo, and Cape Town. Our team has been responsible for over a billion dollars in trackable revenue for hundreds of commerce, retail, software, and B2C businesses. Using research aggregated across these engagements, we accelerate results for our portfolio by developing high-impact digital strategies that unlock gateways to revenue growth, transform marketing operations, and prioritize profitability.

Our suite of strategic marketing services is threaded by our proprietary Revenue Growth Framework, our research institute Darkroom University, and a suite of software tools.

My work has been featured in Forbes, Ad Age, Entrepreneur, Adweek, and in several other notable publications.

Portfolio

Darkroom works with many of the fastest growing companies across industries in the United States and Europe.

My personal client list there includes Crate & Barrel, Olipop, Necessaire, Dwayne Johnson, CALPAK, and many more. On average, our strategy-driven approach increases marketing efficiency by 25% and reduces aggregate marketing costs by 30%.

The collective members of our team deserve the credit for the tremendous creative feats they've delivered for our clients. Please visit darkroomagency.com if you would like to learn more about specific engagements.

Ventures

Across our client work, I’ve been fortunate enough to invest in and advise some of the fastest-growing technology startups in the world. My shortlist includes e-commerce and ad tech platforms like Triple Whale, Varos, Canal, and InHouse, consumer products like Tarform and Sauz, and financial platforms like Axo. Here are some others:

School

I finished my undergraduate at University of North Carolina but studied at multiple institutions. My resume is below:

Cheat Codes

Contact

Reach out to me on the below channels, and I will try and get back to you. If you'd like to keep up with what I currently am working on, follow me on my social channels below: